Rockport Texas

Rockport Texas
Best beach around!

Monday, August 8, 2011

"Toast of the Coast"

Who remembers the wonderful "TOAST OF THE COAST" slogan and the darling little red fish. Wouldn't it be great to bring it back???

2 comments:

  1. Yes it would! we miss it and detest the"charm of the coast slogan" My grandparents came to rockport/fulton in the 40's and it was alway know to us a "The Toast of the Coast" not the politically correct slogan they use now...

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  2. The slogan "Toast of the Coast" was composed by Miss
    Mary Augusta (Gussie) Deane (1920-2000), a life-long resident
    of Rockport, long the bookkeeper of Johnson's Fish Company
    and later for many year County Auditor. The leaping, top-hatted
    fish raising a glass with one fin was designed by Mrs. Norvell
    (Neva) Jackson. The "Charm of the Texas Coast"--dull, colorless,
    and, worst of all, nonsensical-- is a poor replacement.
    Many, I suspect, would welcome a return to the old slogan.

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